How to Advertise on Google

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 Google is the world’s largest search engine. All routes to online information go via Google. If Google had not existed in today’s world, we can’t imagine how the world would have been. Google offers information on every topic. Just entering a term in the search bar will display thousands of search results about your term. Google attracts more traffic than any other online platform. Several business websites are created on Google to attract more clients and customers to the business. If your website does not appear in the search results, you can take advantage of Google Ads and rank your website higher. We have shared all the valuable information regarding advertising on Google.

Log in to Google Ads Account

After you have set up a Google Ads account, you need to log in and add a balance to it. Keep in mind that you can’t run an ad unless your Google Ads account has a sufficient balance. Add money to it and then go further to carry out the process of setting up an advertisement on Google.

Create an Ad

As you visit the first page of Google Ads, you will see the message “Welcome to Google Ads.” Enter your email address and the URL of your website, then click Continue. You will then be redirected to another page where you can create your ad campaign. Set your daily budget. The daily budget is the amount that you want to spend on ads daily. Choose the target audience that understands your language and requires your service and assistance. You can choose the location of the target audience accordingly. In the “Networks” section, you can select the Google networks where you want your ad to appear. Keywords are an essential part of your visibility on Google.

The effective keywords determine your rank on Google and its other related networks. It is important to choose the trending keywords that yield good results. The bid is the amount you want to pay when someone clicks on an ad and visits your website. The average CPC is $0.26. You can decrease the bid amount, but the chances are that your ad will not get clicks at the low bid amount.

Write Your Ad Effectively

Write your ad as effectively as you can. Choose the most appropriate words that are easy to search and come to peoples’ minds easily when they look for a specific product. Suppose you own a company that manufactures electronic appliances, try to use simple words that describe the appliances. Avoid using rare words as these can lead to poor ranking on the search engine. You can type a term related to the product you are going to write an ad on. Find out why some specific websites are appearing in the search results, and use the tactics to write an ad.

Fill in the Landing Page, Headlines, and Descriptions

The landing page is the page where visitors will reach after clicking on your ad. It must be your website. A headline is a title that appears in large blue fonts on Google when you search for something on Google. Headline 2 may include an additional point about your product. The Description is the detailed information that is written in black words below the headline and website URL. After you have filled in all the essential details, you can click “Save.” Your ad will take about 3-5 hours to be approved. You can check the status of your ad on the Google Ads app on your device anywhere, anytime.

Conclusion

Advertising business on Google is now easy. Even prominent companies take advantage of the largest search engine to promote their products and services. The ways described above will help you reach a wider audience by advertising on Google.

Source: How to Advertise on Google

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